Lead Generation does not automatically result from attendance at a business networking event. You will only get the desired results when you approach it with the right attitude. That means you have to:

• be pro active and build your network, not reactive and hoping people will come to you
• stretch yourself outside your comfort zones
• be patient and persist
• choose the right type of clients for you
• you make the first move
• make the right impression from the start
• use an interesting introduction
• spend more time listening than talking
• follow up your contacts after the event
• see ‘giving’ as the key to networking